Video surveillance in shopping centers: requirements for 2020-2021
The retail segment is a growth driver for the Russian video surveillance market. Despite the difficult economic conditions in the country, shopping and entertainment centers in Russia continue to be built and opened. This means that the task of providing large shopping facilities with modern video surveillance systems is urgent. Details below.
Tasks of video surveillance in shopping centers and shopping malls
The main security tasks in shopping centers, which are solved using system video surveillance, are as follows:
Monitoring in surveillance areas in real time. The main passage areas are monitored, such as:
entrances/exits to the building, including emergency and evacuation exits;
loading/unloading areas;
elevators/escalators;
corridors;
food courts;
access zones to the security premises and premises with important equipment for power supply, video surveillance, access control systems, etc.;
adjacent territory.
For responsible and authorized persons (the owner of the shopping center, administrator, etc.), remote online access is provided, while the operators monitor the image from video cameras to control emergencies and understand the general situation.
Video recording for subsequent analysis of individual events.
In the event of emergency situations (theft, emergency, conflict), the shopping center analyzes the case and investigates, and, if necessary, provides video recordings for law enforcement agencies.
Prevention of illegal actions
The risk of illegal acts decreases in proportion to the increase in the coverage area of video surveillance. And first of all, the psychological factor of the presence of a large number of cameras in a shopping center is of great importance.
Video analytics
In addition to security issues, video surveillance is capable of solving a number of marketing and business problems. The best option is to consider video analytics capabilities from international leader Faceter.
With it, business owners can obtain important marketing data such as:
number of visitors and their classification according to various criteria (demography, history of visits);
tracking and detailing the work activity of employees. A useful article has been written on this topic under the title “Video analytics: work process control“.
Complete information on intelligent video analytics for business can be found here.
Organization of video surveillance in a shopping center. Requirements
Important criteria for organizing a video surveillance system in large shopping malls are:
the ability of the equipment to function in various conditions: indoors, near entrances, in the adjacent territory, large areas with insufficient lighting and temperature changes;
ability to integrate several video surveillance systems within one workplace;
high quality video recording;
automated system operation to reduce the load on operators (security guards).
The law
As a facility with massive amounts of people, special requirements are imposed on shopping centers, which are regulated by the Decree of the Government of the Russian Federation No. 272 (from September 25, 2015).
The main goal of this regulatory legal document is to ensure anti-terrorist security of crowded places. Basic regulatory requirements:
Video surveillance in shopping centers should provide control over the territory of the shopping center with the ability to identify individuals and license plates.
Video surveillance cameras in a shopping center must have a power system that ensures their autonomous operation in the event of a power outage for a period of 20 minutes or more.
Videos must be kept for at least 30 days. For ease of use, it is advisable to use cloud storage, the storage period and size of a video archive depends only on the tariff plan.
Video filming in shopping centers is carried out without hindrance if warning posters about video surveillance are placed on the territory of the shopping center. At the same time, it is strictly forbidden to use photo-video filming equipment in fitting rooms and public bathrooms. And, in addition, the employees and tenants of a shopping center are required to give written consent to filming.
Other requirements
Also, a video surveillance system for a shopping center must meet other requirements:
Availability of documentation for the installed system.
Availability of a warranty service period not less than 12 months.
Open cables, diagonally installed cable channels, classic grey junction boxes and other connections that spoil the design of a room are prohibited and can be a source of danger for visitors.
Conclusion
Taking into account the size of the shopping center and its format, the number of cameras and their functionality may vary, but the areas and objectives of surveillance, as a rule, remain unchanged. Without exception, all shopping center owners are concerned with two goals: ensuring security and obtaining marketing information for solving business problems. An indispensable assistant in both cases is the innovative Faceter video surveillance.
Денис Артемьев
Специалист в области видеонаблюдения, видеоаналитики, облачных систем хранения данных. Консультант по вопросам интеграции систем и средств видеонаблюдения в различные сферы бизнеса. Опыт работы в отрасли более 10 лет.
Silhouette Recognition: 3 Reasons for Implementing the System in the Moscow Region
In many public places in the Moscow region, the video surveillance systems began to introduce the function of “recognition of silhouettes of people.” Video surveillance in medical institutions, passenger transport,...
The level of responsibility of buildings and structures and video surveillance
Video surveillance performs the tasks of ensuring security in a particular territory. The more dangerous the object of observation, the more detailed it is necessary to approach the issue of...
Video surveillance of animals in the zoo: 6 reasons + live broadcasts
Watching wildlife is always an exciting activity. But sometimes, video surveillance of animals becomes vital for them. It’s about zoos. Yes, there is the staff who feed and look after...
Watch out! 7 unexpected places with hidden video surveillance
The installation of CCTV cameras is strictly regulated by Russian law. Violation of the laws is punishable by a fine and criminal liability. However, there are places where video surveillance...
Video surveillance at a construction site + crane video surveillance
The areas of objects covered by video surveillance are becoming wider. Cloud-based construction video surveillance has become accessible and relevant nowadays. There are many issues that video surveillance at the...
How to display the camera image on a monitor? 4 ways + Faceter
Users of the video surveillance system don’t always need to record a video file from a recorder. Sometimes it is enough to display the image from the camera on the...
Election surveillance cameras. 98% coverage at 50,000 polling stations.
Video surveillance is expanding its position. More and more often video surveillance is used not only by businesses, and private individuals in-home surveillance, but also by government agencies. No one...
Video surveillance repair. Common problems and 5 sources of breakdown
Any equipment, either simple or complex, eventually needs repairing. It is also true for video surveillance systems. Considering its functionality and the tasks performed, you need to have the surveillance...
Poor image of a video camera: 5 reasons and 12 solutions
The image of a video camera is one of the main points of a surveillance system. It is important to pay close attention to its condition. Why the picture from...
6 situations in life when a video camera is simply necessary
We are used to the fact that there are surveillance cameras in public places, in trading facilities. The need for video surveillance has also become relevant for private life. Affordability,...
Voltage drop and quality of video surveillance: 3 countermeasures
There are different indicators that affect the effectiveness of a video surveillance system. Today let’s talk about the voltage drop in the cable line of CCTV equipment. How to determine...
Cameras for computer vision: review and selection criteria
Computer vision (CV) is increasingly taking a position in the video surveillance market. This activity is justified because video monitoring systems with computer vision cameras are more accurate in their...
What is the computer vision technology? 2 tasks and self-study
It is already difficult to imagine a business facility, a territory, and dwellings without video surveillance. The need to install surveillance cameras in public places is established by law. Electronic...
Video surveillance and the Internet speed: 6 options for reducing consumption
It is extremely difficult to imagine one’s life without the Internet. Almost all human activity relies on the capabilities of the World Wide Web. It is often necessary to look...
Video recording of road accidents in the stream of vehicles. The solution for everyone.
It is not always possible to fairly understand who was at fault in the accident. Fear, desire to hide the details, and the lack of witnesses prevent a full-fledged proceeding....
