Facial recognition as a marketing tool in retail - FACETER Облачное видеонаблюдение

Facial recognition as a marketing tool in retail

26.05.2021
Денис Артемьев
Practical Use

Facial recognition as a marketing tool in retail

Video surveillance systems have gone beyond security functions thanks to recognition algorithms, systematization, and automated data processing. To a large extent, this year, video analytics is aimed at solving business problems. Learn more about facial recognition as a retail marketing tool in our article.

Prerequisites for the introduction of biotechnology into retail

Biotechnological video monitoring options are used to:

  • collect various statistical information on the specified parameters;
  • count visitors;
  • detect crowds and build heat maps;
  • recognize human faces and maintain “VIP” and “Black” lists;
  • recognize vehicles’ state number plates;
  • track time;
  • optimize advertising budgets;
  • reduce material losses (from theft, fraud, poor use of working time, empty shelves, etc.).

The advantages of hardware video systems are:

  1. Wide functionality.
  2. Possibilities of integration with various software modules.
  3. Unlimited system scalability.

Increase in customers loyalty

Retail marketing, as a rule, implies the application of methods to increase customers loyalty, namely:

  • various bonuses, discounts, promotional programs;
  • loyalty cards, including personal ones.

Let’s compare traditional promotion methods with innovative ones.

Traditional methods

The client’s main desire is to get benefits immediately (a discount on payment for goods, a gift).

Accordingly, today every self-respecting store issues loyalty cards. Every ordinary consumer already has several dozen cards in his wallet; many have switched to electronic versions on the phone.

However, experts note a decrease in buyers’ activity concerning loyalty programs:

  • people do not like to waste time filling out questionnaires;
  • many do not believe in loyalty cards;
  • someone forgets the cards at home or does not want to look for them in the bag.

The main disadvantage of traditional methods of increasing customer loyalty is the need to participate in the process (card provision, verification).

Innovative methods

In an oversaturated marketplace and fierce hyper-competition in retail, the battle for customer loyalty never stops. The more complex the economic conditions, the more progressive methods are needed.

In 2021, it is advisable to use video analytical modules of surveillance systems. Take a closer look at the Faceter service, which allows you to quickly, remotely, and without interaction with the buyer, make biometric face identification.

Lists maintenance relieves visitors from the obligation to carry and present a loyalty card with them.

Pros of innovative methods:

  • high level of data security;
  • the possibility of visitors segmentation by gender and age group;
  • ample opportunities for marketing incentives for different categories of citizens (“happy hours,” promotions, discounts);
  • the ability to automatically and quickly identify regular and new customers;
  • providing discounts at the checkout without the participation of the buyer.

Work time management

Video surveillance installation in a store with elements of artificial intelligence helps in solving the following business problems:

  1. Studying the behavior and activity of employees.
  2. Record keeping.
  3. Management and control of working time.
  4. Payroll (when using hourly wages).
  5. Revealing the facts of violations of discipline and regulations.
  6. Improving customer service.

ACS

The purpose of integrating ACS and video analytical modules for monitoring is to create access scenarios that exclude any possibility of unauthorized access. In particular, biometric face recognition excludes the possibility of citizens entering the protected facility without access.

Losses reduction

The remote face recognition system works according to the following principle: a human face enters the field of view of an analytical camera, instantly carries out identification, and the face image is sent to the archive. The operator receives a message about the appearance of an unwanted or VIP guest.

IMPORTANT: the recognition algorithm interacts with an unlimited number of databases.

With the help of video cameras, you can determine:

If a person is on the wanted list or with a criminal past, the system will notify the operator confirming which database one is located in with the related notes. The information will appear on the operator’s alarm monitor in less than a second. This will help keep unwanted visitors at the entrance.

Conclusion

Consider using the Faceter cloud service for retail stores. It provides a recognition accuracy of 99.8% confirmed by specialists from the University of Washington (USA). You can use photos and live videos, get quick notifications, and maintain complete marketing awareness of the business.

Еще больше обзоров, кейсов и полезной информации о видеонаблюдении в нашем официальном Telegram-канале. Подписывайтесь, чтобы оставаться в курсе важных событий.

Денис Артемьев
Денис Артемьев
Специалист в области видеонаблюдения, видеоаналитики, облачных систем хранения данных. Консультант по вопросам интеграции систем и средств видеонаблюдения в различные сферы бизнеса. Опыт работы в отрасли более 10 лет.
Practical Use
Опубликовано: 26.05.2021

интересное от Faceter

Silhouette Recognition: 3 Reasons for Implementing the System in the Moscow Region
In many public places in the Moscow region, the video surveillance systems began to introduce the function of “recognition of silhouettes of people.” Video surveillance in medical institutions, passenger transport,...
The level of responsibility of buildings and structures and video surveillance
Video surveillance performs the tasks of ensuring security in a particular territory. The more dangerous the object of observation, the more detailed it is necessary to approach the issue of...
Video surveillance of animals in the zoo: 6 reasons + live broadcasts
Watching wildlife is always an exciting activity. But sometimes, video surveillance of animals becomes vital for them. It’s about zoos. Yes, there is the staff who feed and look after...
Watch out! 7 unexpected places with hidden video surveillance
The installation of CCTV cameras is strictly regulated by Russian law. Violation of the laws is punishable by a fine and criminal liability. However, there are places where video surveillance...
Video surveillance at a construction site + crane video surveillance
The areas of objects covered by video surveillance are becoming wider. Cloud-based construction video surveillance has become accessible and relevant nowadays. There are many issues that video surveillance at the...
How to display the camera image on a monitor? 4 ways + Faceter
Users of the video surveillance system don’t always need to record a video file from a recorder. Sometimes it is enough to display the image from the camera on the...
Election surveillance cameras. 98% coverage at 50,000 polling stations.
Video surveillance is expanding its position. More and more often video surveillance is used not only by businesses, and private individuals in-home surveillance, but also by government agencies. No one...
Video surveillance repair. Common problems and 5 sources of breakdown
Any equipment, either simple or complex, eventually needs repairing. It is also true for video surveillance systems. Considering its functionality and the tasks performed, you need to have the surveillance...
Poor image of a video camera: 5 reasons and 12 solutions
The image of a video camera is one of the main points of a surveillance system. It is important to pay close attention to its condition. Why the picture from...
6 situations in life when a video camera is simply necessary
We are used to the fact that there are surveillance cameras in public places, in trading facilities. The need for video surveillance has also become relevant for private life. Affordability,...
Voltage drop and quality of video surveillance: 3 countermeasures
There are different indicators that affect the effectiveness of a video surveillance system. Today let’s talk about the voltage drop in the cable line of CCTV equipment. How to determine...
Cameras for computer vision: review and selection criteria
Computer vision (CV) is increasingly taking a position in the video surveillance market. This activity is justified because video monitoring systems with computer vision cameras are more accurate in their...
What is the computer vision technology? 2 tasks and self-study
It is already difficult to imagine a business facility, a territory, and dwellings without video surveillance. The need to install surveillance cameras in public places is established by law. Electronic...
Video surveillance and the Internet speed: 6 options for reducing consumption
It is extremely difficult to imagine one’s life without the Internet. Almost all human activity relies on the capabilities of the World Wide Web. It is often necessary to look...
Video recording of road accidents in the stream of vehicles. The solution for everyone.
It is not always possible to fairly understand who was at fault in the accident. Fear, desire to hide the details, and the lack of witnesses prevent a full-fledged proceeding....