Video surveillance systems have gone beyond security functions thanks to recognition algorithms, systematization, and automated data processing. To a large extent, this year, video analytics is aimed at solving business problems. Learn more about facial recognition as a retail marketing tool in our article.
Biotechnological video monitoring options are used to:
The advantages of hardware video systems are:
Retail marketing, as a rule, implies the application of methods to increase customers loyalty, namely:
Let’s compare traditional promotion methods with innovative ones.
The client’s main desire is to get benefits immediately (a discount on payment for goods, a gift).
Accordingly, today every self-respecting store issues loyalty cards. Every ordinary consumer already has several dozen cards in his wallet; many have switched to electronic versions on the phone.
However, experts note a decrease in buyers’ activity concerning loyalty programs:
The main disadvantage of traditional methods of increasing customer loyalty is the need to participate in the process (card provision, verification).
In an oversaturated marketplace and fierce hyper-competition in retail, the battle for customer loyalty never stops. The more complex the economic conditions, the more progressive methods are needed.
In 2021, it is advisable to use video analytical modules of surveillance systems. Take a closer look at the Faceter service, which allows you to quickly, remotely, and without interaction with the buyer, make biometric face identification.
Lists maintenance relieves visitors from the obligation to carry and present a loyalty card with them.
Pros of innovative methods:
Video surveillance installation in a store with elements of artificial intelligence helps in solving the following business problems:
The purpose of integrating ACS and video analytical modules for monitoring is to create access scenarios that exclude any possibility of unauthorized access. In particular, biometric face recognition excludes the possibility of citizens entering the protected facility without access.
The remote face recognition system works according to the following principle: a human face enters the field of view of an analytical camera, instantly carries out identification, and the face image is sent to the archive. The operator receives a message about the appearance of an unwanted or VIP guest.
IMPORTANT: the recognition algorithm interacts with an unlimited number of databases.
With the help of video cameras, you can determine:
If a person is on the wanted list or with a criminal past, the system will notify the operator confirming which database one is located in with the related notes. The information will appear on the operator’s alarm monitor in less than a second. This will help keep unwanted visitors at the entrance.
Consider using the Faceter cloud service for retail stores. It provides a recognition accuracy of 99.8% confirmed by specialists from the University of Washington (USA). You can use photos and live videos, get quick notifications, and maintain complete marketing awareness of the business.
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