In modern marketing, all possible indicators related to the activity of buyers and target audience are monitored. And one of the most important indicators is the number of customers. The visitor counting system is relevant for small companies and large enterprises. And with the help of video surveillance, the entire analysis algorithm is greatly simplified.
Counting customers via IP cameras works with analytics. “Smart” devices program and record everyone who comes in and give the following information:
This function will be helpful for any business, smart city, recreation and entertainment, public transport, and government agencies.
Camera analytics alone are of no use. Benefits start to work only after the changes are integrated into the operation of the business based on the information received.
With a visitor counting system, you can:
And thus, you can optimize costs, increasing the efficiency of your business.
There are different systems, and basically, they differ in functionality and price. Let’s take a closer look.
2D is a more budgetary option; marketing tasks are taken into account when setting up. Possibilities:
Disadvantages:
If the 2D system does not satisfy your requirements, it can be replaced with a more advanced 3D complex.
Advantages:
Disadvantages:
Some analytics systems require overpayments and additional settings on top of video surveillance. To avoid unnecessary costs, consider Faceter‘s comprehensive monitoring + analytics system.
The system is capable of:
And also to control the quality of employees’ work. For more information about the capabilities of video analytics, follow the link.
Video surveillance has been combining analytics functions for a long time. This is an advanced solution that is used in almost any area: from home to government. Faceter’s goal is to provide intelligent monitoring capabilities to every user at a budget cost.
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